Market Opportunity Analysis
Edgewater’s Market Opportunity Analysis offering helps high-performance companies identify, define, and quantify the potential for new products and services. We pursue each engagement with a three step methodology:
Activities (4-6 weeks)
- Conduct executive interviews
- Preliminary market research
- Develop preliminary market segmentation
- Conduct a series of strategy meetings
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Activities (6-8 weeks)
- Identify external interview targets
- Interview 25-40 potential buyers
- Analyze market feedback
- Revise product and service descriptions
- Develop initial forecast model
- Conduct additional strategy sessions
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Activities 2-4 weeks)
- Assess required investment
- Develop pricing and bundling recommendations
- Develop high level product development plan
- Develop board presentations
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Deliverables
- New product and service definitions
- Product opportunity evaluation framework
- Initial competitive assessment
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Deliverables
- Market opportunity assessment
- Prioritized ranking of product and service opportunities
- Initial market forecast model
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Deliverables
- New product and service recommendations
- Investment requirements
- High level launch plan
- Board recommendation and presentation
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The main objective of each Market Opportunity Analysis is to identify and define new product and service opportunities that leverage a the market position of high-performance companies and their existing content, data, and knowledge assets. Edgewater also provides client executive teams with sufficient data, analysis, and advice to decide whether or not it is appropriate to fund the development and launch of the top products and services opportunities that we identify. The analyses include:
- New Product and Service Definitions
- Product Opportunity Evaluation Framework
- Initial Competitive Assessment
- External Primary Market Research
- Top Level Market Opportunity Analysis
- Prioritized Ranking of Product/Service Opportunities
- Initial Market Forecast Model
- Pricing & Bundling Recommendations for all Products
- Investment Requirements
- Five Year Revenue Forecast
- High Level Launch Plan
- Board Presentation to Secure Funding
