Business Process Optimization

CRM Business Processes are fundamental to providing a 360 degree view of the customer, leading to measurable results and a strategic advantage.  It is critical in today’s environment that businesses concentrate on optimizing business processes to reduce operational costs, improve customer service, expand employee and customer value, and grow the organization. Edgewater brings process optimization best practices and Microsoft CRM’s extensible framework together to meet our clients' specific needs.

• Extensible platform (xRM) to meet your specific needs while minimizing IT development and support staff
• Marketing functionality including targeted campaigns, ROI reporting, List management, and direct email marketing
• Customer service/Case management
• Sales pipeline management and optimization