Business Process Optimization

CRM workflow and  business processes are fundamental to providing a Customer 360 view, leading to measurable results and a strategic advantage. It is critical that businesses concentrate on optimizing business processes to reduce operational costs, improve customer service, expand employee and customer value, and grow the organization. Edgewater brings process optimization best practices and the extensible framework and CRM workflows found in Microsoft CRM 2011 together to meet our clients' enterprise CRM needs.

• Extensible platform (xRM) to meet your specific needs while minimizing IT development and support staff
• Marketing functionality including targeted campaigns, ROI reporting, List management, and direct email marketing
• Customer service/Case management
• Sales pipeline management and optimization