Web Analytics Services
The web is one of the most measurable media formats, but many organizations struggle to leverage web analytics data to drive actionable insights and business results. Edgewater offers web analytics consulting services with a pragmatic approach. We believe that the key to unlocking the meaning of the information is creating reports that business decision makers can relate to and draw conclusions from. We also understand that web analytics done well is not just about software applications – it is a sustainable program that involves people, processes and technology.
Edgewater has a dedicated team of web analytics experts that over the last few years implemented a wide variety of web analytics solutions. From short term analysis or architecture and strategic roadmaps to fortune 500 enterprise wide analytics implementation, we have proven methodology and the means to help you get the most out of your sites and applications.
Problems and Their Symptoms
+ Out of the box product implementatations not providing any value. A Web Analytics application as implemented but is not being used, how do you turn it into a valuable resource that provides visible returns?
+ Unreliable Web Analytics data. Users don't trust the information and reports often seem to conflict with other data sources.
+ Upcoming site redesign is an opportunity to rethink analytics.
+ Launching a redesigned version of your site, and need to have analytics in place to optimize and demonstrate the results to Senior Management.
+ Current Web Analytics reports are hard to use and interpret. Difficult to understand how they tie to business and site performance.
+ Data is not comprehensive. Data is coming from many different applications and costly resources are consumed trying to pull together reports across systems by hand.
Solutions
BI Integration
Integrate web analytics with traditional business intelligence data to provide a true understanding of site performance and value.
Implementation and Customization
Develop tagging specifications and reports that provide data to make business decisions.
Site Analytics and Optimization
Provide a site analysis, build conversion funnels, identify opportunities for site optimization and develop business KPIs.
Web Analytics Program
To achieve long-term success, web analytics has to be integrated with strategy definition and website performance
Web Analytics Strategy
Roadmaps and platform selection.
Web Analytics Program
Program and process implementation.