Web Strategy and Design
Edgewater’s approach to web strategy and web design is to understand as much as possible about the business of the company, its culture, business drivers, and customer needs, and apply industry best practices to create a web presence that will leapfrog the competition. A well thought out web strategy can create a robust framework for growth in years to come both technically and from a brand and service perspective. Below is an illustration of our approach, which we will tailor to the needs of your company.
Empowering Digital Transformations
Web Strategy defines how organizations leverage the web and associated digital technologies to deliver on their business, and thier marketing and technical strategies.
Web and digital encompasses:
- Websites and systems (CMS, Search, newsletters, Databases)
- E-commerce
- E-marketing (acquisition, retention, email, search (SEO/SEM), online advertising, affiliations, social, mobile, loyalty)
- Web Analytics and reporting
- User experience, engagement
Problems and Their Symptoms
+ Lacking an overall Web Strategy and business case for new investment.
+ Business and marketing priorities for websites do not align with IT priorities
+ Websites have an outdated look and feel.
+ Operating on outdated, inefficient Web platforms.
Solutions
What does it take to be a web leader? A comprehensive web strategy is the first step.
Build a web development roadmap that address the needs of your web audiences including mobile sites and applications.
A great user experience is the product of research, analysis, innovation, and creativity.
