SuiteCRM
Hospitality companies operate under a unique business model that places unique demands on a Customer Relationship Management system (CRM). Many implementations fail because off-the-shelf software installers fail to look beyond the four walls of the product. SuiteCRM is more than out-of-the-box CRM software; it is a framework that includes:
- Data quality and governance
- Appropriate Integration with downstream systems using data management services you likely already own
- Needs of the full organization and procedural change management
- A highly customizable CRM platform to meet specific needs and ensure user adoption
It is impossible to achieve the results you need unless the CRM is treated as an enterprise solution. SuiteCRM and Edgewater Technology bring together the expertise and tools to ensure your CRM fits your enterprise and helps you to achieve your objectives.
SuiteCRM is powered by a flexible development and integration-ready platform that can be configured to enable your sales and marketing processes. Edgewater supplies the professional services to integrate the software into your enterprise.
The SuiteCRM framework can enable:
Manage Top Tier Accounts
- Database Management of national and Local Accounts
- Interface configuration using MS data management tools or Scribe to integrate external systems
- 360 degree view of the customer with integrated data
- Ability to compare actual revenue to projected sales
- Advanced customer segmentation for marketing initiatives
Seamlessly Integrated, Commercial-grade Marketing Services
- Low-cost, high-value email marketing with integrated services
- Spam/blacklist protection
- Pre-designed email templates and easy email design wizard
- List management tools
Customer Relationship Management and Sales Automation
- Full view of guest preferences and past customer history
- Manual and automated creation of tasks and activities
- Database management and Quality tools
- Workflow automation
Other Hospitality Features
- Integration with guest loyalty and rewards systems
- Complimentary and advanced CRM reporting
- Integration with Group Sales and Events Management tools
Other Drivers
- Powered by Microsoft Dynamics CRM
- Online (SaaS) or On-Premise implementation
- Integration services through SSIS or Scribe
- Low total cost of ownership
- Change Management and Process optimization for user adoption
- Integration with MS Outlook
- Familiar interface
- Sales processes standardized through workflow automation and data quality improved by validation
